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Format: June, 2025
Published Datesort ascending Title Author
05/2025 Lifting the Veil: What Drives Platform-Owner Entry in Second-Hand Product Trading Platforms? Yunfeng Ji, Chun Wang, Haodong Zhang, Xue Yang
05/2025 Why Borrowers Adopt AI-Enabled Loan Scheme: Role of Trust from the Elaboration Likelihood Model Perspective Nian Liu, Wenli Li, Hao Chen, Xin (Robert) Luo
05/2025 Visual Biasing Effects: Exploring the Impact of Online Product Visuals on User Behavior and Biased Processing of Customer Reviews Sann Ryu, Patrick Vargas
05/2025 As Tasty as It Looks: Exploring the Impact of Image Aesthetics on Food Delivery Sales Pengfei Ma, Cheng Zhang, Yifan Dou, Hong Ling
02/2025 Mapping two decades of evolution of artificial intelligence and machine learning in digital marketing and digital promotion to determine the current direction: A systematic review using bibliometrics Carlos Sánchez-Camacho, Begoña Miguel San-Emeterio, Rocío Carranza, Beatriz Feijoo
02/2025 Escaping the clutches of fake news? Exploring the mechanisms of online opinion climate on social media users' immunity Mengmeng Song, Sitian Zhu, Yucong Duan, Xinyu Xing, Jian Mou
02/2025 Exploring perception of platform language on consumer decision making: A cognitive load perspective Zhiwen Li, Owusu Prince, Baojiao Wang, Thomas Le Texier, Stephen Addai-Dansoh
11/2024 Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow Ruchika Sharma, Pratibha Singh, Ajeet Sharma
11/2024 Understanding Shifts in Polish Consumers’ Shopping Behavior Before, During, and After the Covid-19 Pandemic Dorota Celinska-Janowicz, Les Dolega
11/2024 Deriving Collective Recommendation with Aspect-Based Sentiment and Social Influence Jyh-Hwa Liou, Ssu-Yu Chen, Yung-Ming Li , Guangming Cao

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