|
05/2025 |
As Tasty as It Looks: Exploring the Impact of Image Aesthetics on Food Delivery Sales |
Pengfei Ma, Cheng Zhang, Yifan Dou, Hong Ling |
|
02/2025 |
Mapping Two Decades of Evolution of Artificial Intelligence and Machine Learning in Digital Marketing and Digital Promotion to Determine the Current Direction: A Systematic Review Using Bibliometrics |
Carlos Sánchez-Camacho, Begoña Miguel San-Emeterio, Rocío Carranza, Beatriz Feijoo |
|
02/2025 |
Escaping the Clutches of Fake News? Exploring the Mechanisms of Online Opinion Climate on Social Media Users' Immunity |
Mengmeng Song, Sitian Zhu, Yucong Duan, Xinyu Xing, Jian Mou |
|
02/2025 |
Exploring Perception of Platform Language on Consumer Decision Making: A Cognitive Load Perspective |
Zhiwen Li, Owusu Prince, Baojiao Wang, Thomas Le Texier, Stephen Addai-Dansoh |
|
11/2024 |
Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow |
Ruchika Sharma, Pratibha Singh, Ajeet Sharma |
|
11/2024 |
Understanding Shifts in Polish Consumers’ Shopping Behavior Before, During, and After the Covid-19 Pandemic |
Dorota Celinska-Janowicz, Les Dolega |
|
11/2024 |
Deriving Collective Recommendation with Aspect-Based Sentiment and Social Influence |
Jyh-Hwa Liou, Ssu-Yu Chen, Yung-Ming Li , Guangming Cao |
|
08/2024 |
Off to a Good Start? Grammar and Syntax in the Opening Predict Review Helpfulness |
José-Domingo Mora, Anoosha Izadi |
|
08/2024 |
Exploring Customer Satisfaction Across Language Backgrounds: A Hybrid Framework on Multilingual eWOM |
Jie Lin, Xueyu Liu, Shuaiyong Xiao, Haowen Lin |
|
08/2024 |
From Receivers to Senders: How Social Media Influencers’ Self-disclosure Leads to Positive Word of Mouth from Followers |
Edward Shih-Tse Wang, Yu-Jou Weng, Yu-Ting Liao |
