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08/2022 |
Dynamic Advertising Insertion Strategy with Moment-to-Moment Data Using Sentiment Analysis: The Case of Danmaku Video |
Zhi Li, Shen Duan, Rui Li |
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08/2022 |
The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers |
Xudong Liu, Xianjiao Wu, Wen Shi, Weimin Tong, Qiang Ye |
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08/2022 |
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach |
Jewon Lyu, Jihyun Kim-Vick |
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04/2022 |
Success Prediction of Crowdfunding Campaigns with Project Network: A Machine Learning Approach |
Chao Zhong, Wei Xu, Wei Du |
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04/2022 |
Cross-Border Social Commerce: From a Trust Transfer Perspective |
Wiyata, Jack Shih-Chieh Hsu, Yu Wen Hung, Chao-Min Chiu |
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04/2022 |
The Salient Role of Media Richness, Host-Guest Relationship and Guest Satisfaction in Fostering Airbnb Guests’ Repurchase Intention |
Farzana Quoquab, Jihad Mohammad |
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04/2022 |
Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors |
Le Wang, Xin (Robert) Luo, Xue Yang |
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01/2022 |
Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones? |
Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker |
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01/2022 |
The Dark Age of Advertising: An Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile Youtube |
Stephen Pragasam Singaraju, Justin Leslie Rose, Luis Alfredo Arango-Soler, Clare D’Souza, Seyed Mohammad Sadegh Khaksar, Anne Renée Brouwer |
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01/2022 |
An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator |
Yu-Ping Chiu |
